It's 2020! Everyone should be researching into digital marketing. The time to transition into the digital space was 20 years ago but the next best time is now!
Let's have a look at the future of marketing.
What's Digital Marketing?
Almost all businesses use marketing as a tool to gain leads and potential customers. But not all use the digital marketing space. Using online resources to market products and services can create cumulative benefits that can be useful for business.
There are many approaches to tackling this. Hiring a digital strategist to build an effective digital strategy could be one.
Quickstart your social presence
A future trend is that channels are going viral. TikTok was not a legitimate marketing option a year ago - now companies are considering it. It's important to be on top of the channels and pick what suits your brand.
Some companies are using almost every platform available, just to appear more in searches. This could be seen as a bad strategy due to saturating your lead source. Alternatively though, introducing new avenues for larger audience reach can improve your lead count.
If your business only uses traditional social media, try looking into starting a youtube channel or a podcast. Expand your reach.
Offering more ways to view your brand will, in turn, grow your business. Furthermore, continue using traditional marketing like print ads and brochures but put more effort or budget into digital marketing.
Why is digital marketing the future?
Broadening your reach will exponentially grow your audience and above all, make more sales. Digital Marketing isn't just the future it is the present. Businesses are utilising every aspect of digital marketing to their advantage.
Social media platforms have all integrated their own way of checking how well a post or campaign does. Crucial information that can be analysed and used to grow a business.
Companies can use these analytics and see what they are doing right and wrong. Thus, improving their brand.
Producing content is much faster, cheaper, more powerful and the rate of production is rapid compared to traditional media. Digital Marketing allows your business to gain more exposure easier, through more posts. It's just better.
Furthermore, these posts are accessible on almost any marketing platform. In the future, digital marketing will be the norm and traditional marketing will have a new name.
Let's look at the advantages
It's quite obvious that the top channels used by organisations for marketing are all in digital forms. Web and Mobile are up in the top 3 but, 63% of people would use social media as their top channels. Meanwhile print and radio are the bottom of the list.
Looking at how the world is using technology, this number will most definitely increase. New applications, networks and technology will inevitably take over the digital marketing scene.
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads - Demand Metric
This is most likely due to the availability of social media and how easy it is to upload content. Not to mention, how simple it is to view the content. Furthermore, the major social media platforms are free to post on.
If your business isn't looking into or currently using digital marketing, then you're falling behind. Your competition already has a head start.
We at Fonseka Innovations help businesses with digital strategies to grow their business. If you are interested in our support services, get in contact with us.
But, if you're looking to build a new product but don't have the skills, our software developers are eager to produce innovative products. More information about on our website.
